inMoss captures and bottles a collection of pure essential oils and handcrafted created oil blends. The collection features unique Australian botanical oil blends, bringing a new style of scent to the essential oil market.
The brand design and packaging reflect the quality and purity of the botanical oil. The concept is based on the idea of ‘a pure drop of the Australian bush’. The identity features a simple drop of oil within the typographic lockup and the illustrations and colour palette and clean, simple and elegant.